A FESTIVAL OF IDEAS
SOHO FARMHOUSE,
2–4 JULY 2025

A FESTIVAL OF IDEAS
SOHO FARMHOUSE,
2–4 JULY 2025

GQ Heroes is our annual summit celebrating game-changers, radical creatives and big ideas. Over two days in the Oxfordshire countryside, GQ brings together a unique lineup of global talent – from legends of the entertainment industry to design icons, industry-shifting CEOs, political heavyweights, influencers, activists and more – for mind-expanding talks, experiential sessions, one-off live performances and intimate dinners. See you in July…

Agenda

After welcome drinks with the GQ team, day one sessions begin in the Hay Barn. In the evening, join us for an intimate dinner at Japanese restaurant Pen Yen, featuring an after-dinner chat with a special guest and an exclusive live performance. 

Day two begins with optional fitness activities followed by a full day of talks and experiences. There will be chances to meet the speakers and have a relaxed lunch before the afternoon sessions. On Thursday evening, GQ Heroes closes with a Champagne reception and gala dinner, including live musical performances and the legendary GQ Heroes after-party. 

On Friday, the closing breakfast can be taken at leisure and attendees are invited to make full use of the Soho Farmhouse facilities before departing.

The Venue

GQ Heroes takes place at Soho Farmhouse, spread across 100 acres in Oxfordshire, less than a 90-minute drive from London. Sessions take place in the Barwell Barn and spacious Sperry Tent, with dinner at Japanese grill Pen Yen, and other activities across the site. During your stay, you can also indulge at the luxury spa and make full use of the facilities, including an extensive gym, pool, tennis courts, spinning room and horse riding.